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Monthly newsletters – Travel agency
Client: TOMA & COE
Creation of monthly newsletters highlighting agency’s tours, bringing relevant travel news to subscribers, and promoting the company blogs.
Open Rate: 43.7% (ind. std 31.02%) CTR: 2.24% (ind. std. 1.34%)
Member newsletters – Resort
Client: CLC World
Introduced during the pandemic to keep members informed and positive regarding their holiday membership.
Open Rate – 49% (avg) CTR – 17% (avg)
Internal Comms – Staff newsletters
Client: CLC World
The newsletter was a key channel through which the global team bonded. As a print version, it also provided staff without access to the intranet with company-wide news.